The Server Vs Server festivities start off the Monday before with a Monarch Competition with both sides competing for prizes. This has no impact on the actual outcome of SvS but is a fun way to motivate the Server to work as a team and win some prizes. Tuesday night the announcement for SvS and who your enemy Server will be is made as well as the addition of a chat in which you can talk to the other server. Get your most annoying people and best shit talkers over there as it can be fun and exciting and will keep them entertained for awhile.
Friday night at 7pm EST SvS officially starts. You will be able to teleport to a random spot on the other server and then teleport around as you like. Your enemy will be able to do the same. Once on the enemy server you will have a 5 minute bubble and once that is gone you cannot rebubble until you return to your home server. You need to your troops as soon as you port over unless you have a direct target to hit before teleporting home, even then you should ghost the troops that you can't send with your march. Make sure you have a good spot on your home server bookmarked to return to.
Points are scored by several methods:
Holding the temples or throne towers gives you points if you occupy it with at least 5 million power worth of troops, with more points for the more power you hold the building with.
Killing the enemies troops whether on your server or their server gives points like Kill Event. The higher the tier troop killed the more points awarded.
Killing monsters and bosses on the enemy server gives you points as well based off their level. It is a good idea to actively hunt bosses on your own server to prevent the enemy from teleporting over and getting them.
Visiting Fairies and Ares statues award points for each visit, you get much greater rewards if you visit them on the enemy server but be sure to Ghost your troops before the 5 minute bubble drops.
24 Hours after SvS starts, 7pm EST Saturday, the throne war opens for both servers. You can score points by holding the enemy throne with at least 9.5mil troop power. If either side holds the others Throne for 5 hours they become the conqueror of the Server and half that server's points will be awarded to the Conquering server. This causes the Conquered server to have no king for the next week.
The server with the most points wins and splits a pool of prizes split up amongst those who scored at least 300k points. The top 10 also receive massive rewards that can total hundreds of thousands of gems.
The best way you can help win SvS without really participating is staying bubbled and not giving away free points. Helping to scout for the enemies cities on your server is extremely helpful as they will appear large and black, sticking out very much.